Digital goods reseller margin: what it is made of and how to count it

Wholesale price, marketplace fee, exchange rate and refunds: the formula and a worked example so you don't sell at zero.

Many new resellers count profit as “sold for 1,000, bought for 900, made 100”. In reality the marketplace fee, the payout and the exchange rate come out of that 100, and it’s easy to end up at zero. Here is how to count the margin honestly.

What the price is made of

• Purchase: the supplier’s wholesale price. On PacketUP HUB it depends on your partner level and follows supplier prices.
• Marketplace fee: marketplaces take a percentage of each sale; check the rules of the platform and category.
• Payout: the fee for withdrawing money from the marketplace.
• Exchange rate: you buy in USDT and sell in another currency, and the rate moves in between.
• Risk: the odd refund or dispute.

The formula

Profit = Sale price − Marketplace fee − Payout fee − Purchase × Rate − Risk reserve

Margin, % = Profit ÷ Sale price × 100%.

A worked example

The numbers are made up, just to show the logic:

• You sell a card for 1,000 units of your currency.
• The marketplace takes, say, 8%: 80.
• The payout costs another 2%: 20.
• The purchase is 9.5 USDT at a rate of 90: 855.
• A 1% risk reserve: 10.

Profit: 1,000 − 80 − 20 − 855 − 10 = 35, a 3.5% margin. Ignoring the fees, it looked like 145.

How to raise the margin

• Grow your level with the supplier. More turnover means lower prices across the catalog.
• Sell niche regions and denominations. Competition squeezes popular items; rarer regions earn more.
• Automate delivery. Night and weekend sales add turnover without your time. See the API guide.
• Reprice when the rate moves. You buy in USDT, and a rising rate quietly eats the margin.

Wholesale prices are in the dashboard once you join. Apply to count your margin on real numbers.